Ep 42 - Building a CrossFit Empire w/Gus Mello (@helefitness.com)

In this episode, Rico chats with CrossFit trainer/entrepreneur Gus Mello, co-founder of HELE Fitness in Hawaii while sitting on the 91st floor of the Park Hyatt in Shanghai (hope you like the deep house in the background).

Topics Include:

  • Traveling to 5 different cities in China in 10 Days
  • Being an SFA client
  • How to look like a dude?
  • The CrossFit Equipment Business Philosophy
  • Why come to China when you have people there?

Resources Listed As Mentioned:

HELE Fitness

HELE Fitness Hawaii