EP 155 - Nalin Chuapetcharasopon on Crowdfunding, Solving Cool Problems, and Launching Cool Ideas
In this episode, Rico interviews Nalin Chuapetcharasopon of Crush Crowdfunding and she shares about how she got started as an entrepreneur and her many failures. They discuss how Crowdfunding starts your Marketing Strategy and building credibility and trust from your backers/prospects.
Episode Notes:
- The lifestyle of an Entrepreneur, solving cool problems, and meeting new people
- How to get started, looking at other models, failures until finding something right
- Crowdfunding as a start of the Marketing Phase of a product, changes in Crowdfunding
- Importance of focusing on Traffic, channels where to reach an audience
- The process of building and then working with their own team, growing it and being remote
- Crush Crowdfunding building a test-heavy marketing phase, crowdfunding on Indiegogo and Kickstarter
- Marketing Budget on Ad Spend, Multimedia, Landing Page to start a campaign
- Connecting People with the network you have to launch a project/product
- Marketing is Attention, spending a cost-effective strategy for organic leads, speeding up lead-generation process
- Advantages and disadvantages of Influencer Marketing
- Entrepreneurs should work to build credibility and trust ahead of launching your product
- Addressing fears and frustrations of prospects, converting your audience to backers of you project
- Breaking even is a best scenario in Crowdfunding, maximize the number of users and activate to upsell and cross-sell
- Choosing the right Crowdfunding platform for your product
- Crowdfunding climate during the Covid-19 Pandemic, this is the best moment to be an Entrepreneur