Made in China Podcast

Description: Sits down and looks back on his early days in SFA. He talks about how to get by on bad decisions, selecting clients, and being blamed for failures on the project.

- SFA being audited, being forced to look back on past projects

- Not being proactive about dealing with products and selecting clients

- Pressure on operational expenses, getting clients during Chinese New Year

- Dealing with stubborn clients in the early days of SFA

- Being blamed by a client for lack of progress

- Consequences of clients that don’t read proposals/contracts

- Cancelling a project before starting it, dealing with clients that request refunds

- Trusting your gut when doing big decisions

Read More

Description:

In this episode, Rico interviews Emma Schermer Tamir, the owner and founder of Marketing by Emma — an Amazon Listing Optimization company. She talks about how it is to transition from a passionate writer to a business person and how hard to give up the control in order for her business to move forward. Check out out the whole story below.

Important Notes:

- Marketing as a great space on understanding how humans work and help businesses find success

- Teaching English as means to live migrate and live to another country

- Amazon FBA Community being relatively a small space in Business, Current Amazon FBA Climate

- Amazon Listing Optimization, Keyword Strategy, SEO, and Copywriting to help product/brand success

- An E-Commerce page is equivalent of your listing, the misconception of selling to everybody and taking on your biggest competitor

- How can a customer effectively choose your product

- How decision-paralysis costs her time and how she minimizes it, how hard to let go of her control to move forward

- Mentoring Writers, Operating the Business on a bigger picture, Being a Business Person first then Artist second

- Growing their business during the pandemic, Success in business with honesty and integrity

Read More