EP 151 - Mike Michelini on Life, Coronavirus and Brand Pivoting

In this episode, Rico sits down with one of his good friends, Michael Michelini, as they talk about building an online presence on social media and Mike starting a 3-month program on how to navigate business during the pandemic. They also had a funny exchange of the stigma if you’re a foreigner that has travel history from China. They also talk about how the pandemic affected Mike, personally. 

Some important points:

  • Mike talks about Alpha Rock Capital, Getting verified pages on Social Media, Becoming a Public Figure

  • Mike on “Coronavirus Coaching” 3-month Program, Navigating factory difficulties during the pandemic

  • What would SFA do if factories don’t re-open in May, working with part-time employees in China

  • Residency situations in other countries as a foreigner, being away from the family with a crucial situation

  • Quarantine situations in China, Media and Customs in China, being stuck in the Philippines

  • After the pandemic, what to consider/think moving forward in the following years