Posts tagged Brand Building
EP 209 - John Graham Harper Saga: Episode 4 Part 1 of Getting Scammed in China

Description:

When John Graham Harper started a gym business that took a loan to fund his business. Until he got scammed by the “buyer” or the person that had a deal with him. This is an update episode of that saga.


Important Notes:

  • Being stopped at the border because of an alleged court case

  • Loaning his way to fund his gym business and everything went south

  • Being threatened by about his life

  • What is it like fighting through China’s legal system

  • Gathering evidence to make the appeal

  • China’s enforcement court coming after him

  • Hustling his way to settle the case

  • The scammer using the loopholes in the system to get to John

  • Paying Lawyer fees, penalties and others

  • Staying positive throughout his experience

  • What is the Chinese Legal System as an expat based in China

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EP 208 - SFA Digital Summit HighPoint Audio: Creative Launch Strategy for E-commerce with Michael Michelini

Description: Rico asks Michael Michelini about creative launch strategy for e-commerce businesses.

Notes:

  • Importance of Brand Story

  • Content Creation and Brand Building

  • Advantages of Western Sellers

  • Recommendations on Affiliate Programs

This interview is part of the Source Find Asia Digital Summit. To know more about the summit, check out the link below.

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