Ep 7 - How to Break Into A Chinese Network and Build Relationships (with Russell Smith)
In this episode we interview Russell Smith, a long-term expat in China who currently designs websites and does online marketing for Chinese manufacturers. Here’s what’s on tap:
How he got started in China and why sourcing is not for everyone
How he transitioned into providing services to Chinese companies
The staggering differences between forming Chinese vs. Western business relationships
How Russell managed to break into a network of hundreds factory owners and how he’s built his reputation with them from scratch
The one brunch with his Chinese contacts that resulted in landing $12K in contracts simultaneously
The unpredictability of doing business and contract work in China
Why sometimes you need to be committed to China to reap the complete rewards
The differences between Chinese & Western web design
SEO and advertising strategies in China
China’s present and future state of online marketing