Ep 23 - EC Success Stories - Over $400K Raised, 2 Kickstarter Campaigns (with Winson Tam)
ChinaMike, Rico & Winson Tam Skyped in from Chicago, Guangzhou & Shenzhen to talk about Winson's insane Ruggie Kickstarter and his previous All Season Sweats campaign which have raised over $400,000 CAD.
Topics Include:
- Why you should drop a product even after a successful campaign
- How to launch a bootstrapped campaign by offering a % of the raised funds
- Why the "Law of Attraction" isn't just some woo woo bullsh*t
- How Winson leveraged a hometown relationship to get featured on MAJOR news outlets like The Huffington Post
- The 2 must read books for your basic marketing knowledge when outsourcing your campaign
Resources - Listed As Mentioned:
Winson Tan (winson@ruggie.co)
Napoleon Hill - Think and Grow Rich
Eugene M. Shcwartz - Breakthrough Advertising
Drew Eric Whitman - Ca$hvertising
Steven Pressfield - The War of Art
Kaisr Original Indiegogo Campaign
Ep 3 - You've Raised 411% Of Your GOal on Indiegogo... Now What?
Ruggie Articles
Bunch O Balloons (Water Balloons Campaign)
Smart Passive Income Podcast by Pat Flynn
Esther Hicks - The Law of Attraction
MJ DeMarco - The Millionaire Fastlane
Michael E. Gerber - The E-Myth Revisited / The Most Successful Small Business